Around this time of year you like millions of other internet users around the world are looking to do your Christmas shopping online. However you could be driving potentially hundreds or even thousands of your site visitors to a competitor’s website without even realising it.
Hows this? You may be thinking. Well the answer is simply not being clear with your potential customers. This time of year people especially don’t want to disappoint, whether its their kids, friends or relatives. By not making it clear wither and item is in or out of stock you could be driving away potential customers.
Many shopping cart programs allow you to display stock levels use this to your advantage.
- Try to Establish an Arrival Date – If you know a item is out of stock for the 10th December, let you customer’s know too. It may be a case you competitors are out of stock as well. By giving a clear date it may mean you get the sale over you competitor by showing this. Also loyal customers may be willing to wait for you to get the item in rather than trying out a competitors service.
- Give Clear Delivery Times – You may know you ship orders out every day at 4:00pm, do your customers? If you are able to do so make it clear that all orders placed before 4:00pm will be shipped out the same day. The same goes if you only ship orders out on say Monday, Wednesday and Fridays. Let your customer’s know this too.
The key to any successful ecommerce website is providing clear and accurate information to your ecommerce website’s visitors. In doing so you could see a huge surge in sales through your web site.
